So it appears that “pick-me” has become the latest sj-approved-by-way-of-the-redpillers term used to denigrate awful annoying women who, like, have ambitions and stuff. Cool!
A “pick-me”, according to MRAs, is a woman female desperate for male attention; her only goal in life is to get married and subsequently suck financial support/life force out of her husband. She shows her desperation through her claims that she is superior to/different from other women. The redpill retort is that she isn’t, because one of the guiding principles to the whole ideology is that All Women Are the Same. A “pick-me”, then, is a woman female who can’t even begin to comprehend how wrong and dumb she is.
There is of course, a real phenomenon of women seeking protection from misogyny by appealing to patriarchy; Andrea Dworkin breaks it down in Right Wing Women. Unless you hate women, you shouldn’t need special insults in order to talk about them. Just call them right wing women, or anti-feminist women, or women with unexamined internalized misogyny.
Recently, in Mainstream Left Wing Internet, I’ve seen “pick-me” used more broadly. It still describes only women, but now people are using to describe any woman who they think is desperate to be liked, in any context. Mostly I’ve seen it leveled at Instagram models and politicians, which are two groups alike in that their careers heavily depend on having a positive public image.
You can’t sneer at women you think try too hard to be likable when you also complain about women who you don’t think are making that effort, or when “likability” is seen as a prerequisite to existing in that space! This is a classic misogynist double bind! I shouldn’t have to spell this out! When men are ambitious we just call it “applying themselves” because the ambition is innate to them; it is viewed as natural!
And we can go back and forth all day about what it means to “have ambitions” in a highly individualistic, ideological (if not actual) meritocracy, but it’s pretty obviously not about this when we only “need” to have this conversation when the situation involves liberal and/or leftist women running for public office.

